Community Outreach
Want to help homeschooling integrate into the community at large? Are you a homeschool group leader who talks with the media or provides information to new and curious homeschoolers? Here are tips to help you present homeschooling to the public and the media.
Community Outreach: Talking About Homeschooling
How the Media Gets It Wrong About Homeschooling
Homeschoolers have gotten their share of bad coverage in the media and in popular culture in the last few years. The publicity on homeschooling runs from atrocious mischaracterization to humorously stereotypical.
How To Use Social Media As A Learning Tool For Homeschoolers
Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.
Homeschooling Advocacy Step by Step
Advocacy is for everyone. Any concerned parent can become an advocate for homeschooling freedoms. And so can you. This series of five articles will walk you through the steps you can take to become an effective advocate for homeschooling in your community.
The Homeschooling Image: Public Relations Basics
This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.
Homeschooling Goes Mainstream
A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Homeschoolers Must Respond to Big Media's 'Guilt-by-Association' Tactics
The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Nine Ways to Make Your Public Library More Homeschool-Friendly
The number of homeschoolers has grown seven times faster than the number of students attending public schools over the last couple of decades. What does this mean for public libraries? Homeschooling families have always turned to libraries to supplement their educational needs, so as homeschooling increases nationwide, the number of homeschooling patrons will increase as well. There are several steps your public library can take to become more homeschool-friendly.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
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Featured Resources

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Guerrilla Learning: How to Give Your Kids a Real Education With or Without School
If you’ve ever felt that your child wasn’t flourishing in school or simply needs something the experts aren’t supplying, you’re ready to become a "guerrilla educator." this books explains what’s wrong (and what’s useful) about our traditional schools and shows you how to take charge of your family’s education to raise thinking, creative young people despite the constraints of traditional schooling. Filled with fun and exciting exercises and projects to do with children of all ages, this rem...
Creative Home Schooling: A Resource Guide for Smart Families
For a comprehensive guide to home-based education, that does not promote any particular curriculum or religious view, this is one book parents should buy! Parents will appreciate practical advice on getting started, adjusting to new roles, designing curriculum that is both child-centered and fun, and planning for social and emotional growth. Parents will turn to their favorite chapters again and again. Features interviews and tips from many homeschool parents as well as long lists of resources...
A Different Kind of Teacher: Solving the Crisis of American Schooling
In 1991, shortly after receiving both the New York State and New York City Teacher of the Year Awards, John Gatto resigned to begin a new career as an education reform advocate. In this collection of 16 essays, Gatto analyzes the problems of American education and suggests solutions for revitalizing the system — prescriptions that run counter to current trends.
Climb Inside a Poem for Children Big Book of Poems
The poetry anthology, Climb Inside a Poem: Original Poems for Children, uses the writings of contemporary children's poets, whimsical illustrations, and an expansive big book format (14"x 18") to create a 36-page poetry playground. The children's poems crafted expressly for this collection are written by acclaimed children's authors.
The Ultimate Book of Homeschooling Ideas: 500+ Fun and Creative Learning Activities for Kids Ages 3-12
Fun and Effective Home Learning Activities for Every SubjectAs a homeschooling parent, you're always looking for new and creative ways to teach your child the basics. Look no longer! Inside this innovative helper, you'll find kid-tested and parent-approved techniques for learning math, science, writing, history, manners, and more that you can easily adapt to your family's homeschooling needs. And even if you don't homeschool, you'll find this book a great teaching tool outside the classroom. You...