The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
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Writing Strands & Reading Strands
This program is based on research which shows that there is no useable relationship between the study of grammar as an abstracted skill and the ability to communicate. Writing Strands provides quality reading, writing and speech materials for homeschoolers with children ages 3 through 18. The guided exercises in Writing Strands progress incrementally and allow students to work independently, yet provide the guidance students need to sharpen their ability to inform, persuade and entertain in writ...
Discover Your Children's Gifts
This comprehensive work on children's learning styles and creativity expression is a tremendous help to parents as they begin homeschooling. The authors discuss how God gifts children in different ways with different ways of learning and expression. This guide will help you identify your child's personality gifts and help them reach their full potential. 
Why We Homeschool
It is a common misconception that most parents homeschool due to bullies, school shootings, or bad teaching content. While these things are important, there is a higher purpose for choosing to home education your children. Even if all those things were corrected, there are stronger reasons to stay committed to the homeschool model. So why do you homeschool? This book looks at the meaning and significance of a true Christian education. 
The Organizing Sourcebook : Nine Strategies for Simplifying Your Life
The nine habits of highly organized people Organizing consultant Kathy Waddill demonstrates how the simple act of being organized can improve your quality of life. In The Organizing Sourcebook, she presents nine organizing principles that can easily be applied to any situation, activity, or environment. The book gives you the tools for managing time; decreasing stress; and dealing with cultural, personal, and emotional change. Case histories illustrate how each strategy solved a specific proble...
A Charlotte Mason Education: A Home Schooling How-To Manual
The immensely popular ideas of Charlotte Mason have inspired educators for many decades. Her unique methodology as written about in her six-volume series established the necessary protocols for an education above and beyond that which can be found in traditional classroom settings. In A Charlotte Mason Education, Catherine Levison has collected the key points of Charlotte Mason's methods and presents them in a simple, straightforward way that will allow families to quickly maximize the opportuni...